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Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.
Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.
PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?
Free shipping -- there's money in it somewhere. Here's how today's e-commerce businesses can break through and start earning.
A detailed explanation how to win with Facebook Ads when you don’t have a big ad budget.
Original research about website personalization and customer privacy. 100 online clothing retail websites reviewed. Eye opening facts and real examples.