What really goes on during the bidding process for Google Shopping ads? Take a look into this sometimes mysterious process and learn what happens behind the scenes when you place a bid, how to create a bidding strategy that works for you, why understanding the S-curve is essential, and the ins and outs of manual bidding vs. automated bidding.
As the number of advertisers using Google Shopping has exploded, getting good ROI has become more difficult. You can succeed with Google Shopping by devising a strategy and structuring your Product Listing Ad campaigns accordingly. This guide will help you to determine how you want to structure your campaigns, how to optimize product listings accordingly, and what a good campaign structure looks like. By understanding your options, you can better target your Google Shopping spending and see better results.
Holding the reigns of a Google Shopping campaign isn't quite the same as managing traditional text ads. Shopping handles advertising differently than, say, AdWords, and is turning advertisers all over the world into students again.
Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.