GET THE SCUBE

Get tips from the experts to create leaner and stronger campaigns that increase sales and build a more profitable E-Commerce business.

Optimize Your Google Shopping Campaign Structure for Success

Optimize Your Google Shopping Campaign Structure for Success

As the number of advertisers using Google Shopping has exploded, getting good ROI has become more difficult. You can succeed with Google Shopping by devising a strategy and structuring your Product Listing Ad campaigns accordingly. This guide will help you to determine how you want to structure your campaigns, how to optimize product listings accordingly, and what a good campaign structure looks like. By understanding your options, you can better target your Google Shopping spending and see better results.

9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire

9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire

Holding the reigns of a Google Shopping campaign isn't quite the same as managing traditional text ads. Shopping handles advertising differently than, say, AdWords, and is turning advertisers all over the world into students again.

E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them

E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them

You can't possibly succeed by taking shots in the dark. In order to maximize ROI, your game plan needs to be mistake-free. Here’s how to avoid making three common, yet major ones.

E-Commerce PPC Strategy: 3 Areas Killing Your ROI

E-Commerce PPC Strategy: 3 Areas Killing Your ROI

Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.

Customer Science: How to Win with Facebook Ads on Limited Budget

Customer Science: How to Win with Facebook Ads on Limited Budget

 

PRO tips how to win with Facebook Ads when you don’t have a big ad budget. Give your customers what they want before they know it and communicate it in their own words.

More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?

E-Commerce Strategy: How To Offer Free Shipping And Still Make Money

E-Commerce Strategy: How To Offer Free Shipping And Still Make Money

Free shipping -- there's money in it somewhere. Here's how today's e-commerce businesses can break through and start earning.

How to Win With Facebook Ads When You Don’t Have a Big Ad Budget

How to Win With Facebook Ads When You Don’t Have a Big Ad Budget

A detailed explanation how to win with Facebook Ads when you don’t have a big ad budget.

Original Research: How Online Clothing Retailers Personalize the Shopping Experience Without Crossing the Privacy Line

Original research about website personalization and customer privacy. 100 online clothing retail websites reviewed. Eye opening facts and real examples.