As the number of advertisers using Google Shopping has exploded, getting good ROI has become more difficult. You can succeed with Google Shopping by devising a strategy and structuring your Product Listing Ad campaigns accordingly. This guide will help you to determine how you want to structure your campaigns, how to optimize product listings accordingly, and what a good campaign structure looks like. By understanding your options, you can better target your Google Shopping spending and see better results.
Holding the reigns of a Google Shopping campaign isn't quite the same as managing traditional text ads. Shopping handles advertising differently than, say, AdWords, and is turning advertisers all over the world into students again.
You can't possibly succeed by taking shots in the dark. In order to maximize ROI, your game plan needs to be mistake-free. Here’s how to avoid making three common, yet major ones.
Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.
PRO tips how to win with Facebook Ads when you don’t have a big ad budget. Give your customers what they want before they know it and communicate it in their own words.
Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.
PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?
Free shipping -- there's money in it somewhere. Here's how today's e-commerce businesses can break through and start earning.
Original research about website personalization and customer privacy. 100 online clothing retail websites reviewed. Eye opening facts and real examples.