Scale your revenue by capturing high-intent shoppers with optimized Google Shopping feeds and campaign strategy.
When someone searches “ceramic brake pads for Honda Civic,” Google doesn’t show a blog post. It shows product listings — image, price, title, ratings, and store.
That's matter because:
And since few brands know how to properly structure Shopping or PMax, the competition is beatable — if your feed and campaigns are dialed in.
Have the feeling your feed and/or Google Shopping campaigns aren’t dialed in?
Get your GAME planWe don’t just run Google Shopping and PMax ads. We build systems. Our framework is built on four pillars:
Your feed is your foundation. We:
Better data = better bidding = better ROI.
We design campaigns that respect business logic.
Every campaign has a role. Every dollar has a job.
Awareness fuels performance. We deploy upper- and mid-funnel campaigns that build trust and drive returns.
We don’t just retarget. We nurture — turning visitors into loyal customers.
Data should drive action — not just sit in a BI tool.
We build clear dashboards and analytics stacks to:
Designed for leadership — not just marketers.
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Google heavily promotes these placements — often at the top or side of the search page — giving you premium shelf space.
We don’t sell "just ads." We deliver integrated performance programs combining:
To improve messaging, tracking, and conversion:
We’re not just specialists in Google Shopping Management, we understand that brands like yours often require a full suite of services to address growth challenges.
We do 95% of the work including strategy, optimization and reporting.
We do 95% of the work including strategy, optimization and reporting.
We do 95% of the work including strategy, optimization and reporting.
We do 95% of the work including strategy, optimization and reporting.
We do 95% of the work including strategy, optimization and reporting.
We’re not for everyone — and that’s a good thing. Here’s what we don’t believe in when it comes to Google Shopping and Performance Max.
We don’t copy-paste templates from one brand to another. Every account is structured around your product mix, margin strategy, customer acquisition goals, and existing data.
We don’t set up PMAX and hope for the best. While automation is powerful, we build in layers of strategic control — from asset group structure to audience signals and feed optimization — so you’re not at the mercy of the algorithm.
We don’t take credit for easy branded conversions and call it a win. We work to protect your branded terms, prioritize true incremental growth, and make sure your budget is acquiring new customers — not just retargeting existing ones.
Your product feed is the foundation of Shopping performance — and we treat it that way. We don’t let messy titles, missing attributes, or irrelevant categories cost you money.
We don’t hide behind vague dashboards or surface metrics. Our reporting is built for growth-minded operators — clear, actionable, and tied to real business outcomes like new customer ROAS and margin protection.
We don’t disappear when performance fluctuates. In fact, we lean in — identifying root causes, adjusting strategy, and communicating clearly with your team every step of the way.
We believe in niching down and specializing in a few core services that our team can use to confidently scale your ecommerce business. Although we understand the need for a healthy marketing mix, we currently don’t offer the following services:
We leverage industry-leading platforms and technologies to maximize your campaign performance, especially for large product catalogs with fitment data.
At SCUBE, we specialize in helping ecommerce brands that sell functional, necessary products — the kind of gear, tools, and components people rely on to get the job done. These aren't flashy lifestyle goods or emotionally-driven purchases. They’re performance-driven essentials built for real-world use.
We call this category Spec-Driven Commerce: ecommerce brands that operate in function-first industries where specs, durability, and reliability matter more than aesthetics or storytelling. You don’t sell dreams. You sell decibels, torque, and tensile strength. We turn that into profit.
Think brake pads, welding masks, construction gloves, car batteries, turbochargers, or heavy-duty overalls. These are mission-critical products, often serving niche or industrial audiences who value practicality over presentation.
Our ideal clients focus on:
If your brand is built on function, not flair — selling boring-but-essential products that solve real problems — we’re built for you.
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Perfect Fit
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Might Be a Fit
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Not-So-Great Fit
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Products & Marketing
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Products & Marketing
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Products & Marketing
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| Essential products solving practical problems |
Niche, passionate audiences
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Emotion- or identity-driven purchases
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Feature- and performance-focused messaging
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Some lifestyle elements, but grounded in utility
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Trend-sensitive products
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Buyers motivated by use case, not emotion
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Opportunity to improve performance strategy
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Heavy reliance on visual branding and storytelling
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Example Markets
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Example Markets | Example Markets |
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Auto Parts & Accessories
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Outdoor Lifestyle
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Fashion & Apparel
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Safety Gear & Industrial Equipment
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Sporting Goods
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Beauty & Personal Care
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Home Improvement & DIY Supplies
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Luxury DTC Home Goods
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Packaging & Fulfillment Materials
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Pet & Wellness Products
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Functional Hobbyist Niches (e.g., tactical, motorsports)
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While we welcome any $7-8 figure ecommerce company, we specialize in a core set of industries. Our team understands the unique needs and challenges certain markets face when it comes to Google Shopping management.
Review and translate goals into clear KPIs so they can be measured and achieved.
Develop and prioritize tactics to achieve target KPIs as quickly and efficiency as possible.
Optimize campaign targeting, ads, products, bids, and other settings to maximize budget and achieve the KPI targets.
Test audiences, offers and ad angles to find out best performing areas and maximize performance.
Work on other areas such as new offers, reviews, or creative assets that would dramatically increase performance.
Report insightful results without overloading you with spreadsheets and dashboards.
Meet over the video to discuss performance and projects to keep you fully informed.
Update you on account issues and new opportunities to keep you in the loop.
PPC in e-commerce is a tricky field to navigate. You also have many “PPC” companies who can easily manipulate ROAS numbers to show you what you want to see by massaging the data.
Of all the teams we evaluated, SCUBE was the only PPC company that was honest and upfront about the approach they take to PPC.
We have been very pleased with their performance and I would highly recommend their services to any e-commerce company serious about improving their PPC results.
They provide significantly more value than our previous agency. They’ve been able to maintain or exceed our return on ad spend goals while increasing traffic to all of our sites, even in our slower months. The dashboards that they created allow us to dive into the nitty-gritty details of our campaigns.
Thanks to SCUBE Marketing's work, web sales were increased by 350% and maintained four times return on ad spend. The team communicated effectively through bi-weekly meetings and monthly review meetings.
They provide significantly more value than our previous agency. They’ve been able to maintain or exceed our return on ad spend goals while increasing traffic to all of our sites, even in our slower months. The dashboards that they created allow us to dive into the nitty-gritty details of our campaigns.
Control your monthly budgets. Pay only for buyers who visit your store. Control your costs down to pin level.
Clear and transparent reporting. Measure traffic, orders, revenue, return on ad spend at the pin level.
Control how your product attributes are presented to the buyers, run promotions, and test new ideas to attract buyers.
Control how your product attributes are presented to the buyers, run promotions, and test new ideas to attract buyers.
Whether you're scaling past $1M/month or wrangling a 10,000-SKU feed, we've seen (and solved) the edge cases that kill ROAS. Below are some of the things our clients ask before they hire us.
Get tips from the experts to optimize and scale paid advertising campaigns for ecommerce.
Learn how to do aftermarket auto parts ecommerce the right way. Our YouTube channel features videos on PPC, SEO, meta ads, feed optimization and more to help you scale your auto parts business.
If you are an ecommerce business with a market-tested product and strong operations that is facing a growth challenge, request a free SCUBE Game Plan.
If you're qualified, we'll provide a Game Plan call (~60 mins) to present the findings. You will walk away with:
After the game plan you will have an opportunity to ask for a proposal.
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