How We Increased Sales by 466% During The Cyber Week

By Using Google Ads, Shopping & Facebook Ads

Hard Core, a premium waterfowl hunting product brand, engaged SCUBE to improve revenue during the Cyber Week for their new Shopify Plus site.

We had Google Ads (Search, Shopping, and Dynamic Remarketing) and Facebook Ads (Facebook and Instagram) at our disposal.

We knew Google Ads and Facebook Ads will be extremely competitive during Black Friday and Cyber Monday (BFCM) sale period. To achieve success, we had to have a competitive edge. We decided to focus on the following:

  1. Deep campaign segmentation to have a strong message to market match
  2. Testing 8 different ad angles along with 3-5 creatives for each angle
  3. Dedicated more man-hours even during the holiday to monitor and optimize account

In 8 days, we increased sales by 466% compared to the average month and acquired over 2,200 new customers from Google Ads and Facebook Ads platforms combined.

This has contributed to a successful launch of a direct to consumer (D2C) initiative for the company. 


  • Clear KPIs on objectives
  • Creation of offers, value proposition, and ad angles
  • Campaign segmentation by buyer's journey stage
  • Seasonal promotion calendar execution
  • Product feed management & optimization
  • Pivotal testing of audiences, offers, and ads
  • Keyword and query management

The team at Scube Marketing was great to work with from the start of our partnership.

Tom and his entire team quickly got up to speed on our business and drove incredible results in a very short period of time

Brian Regan
Owner, Hard Core Waterfowl

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