How We Increased Google Ads Revenue By 355% in 6 Months for Jay Leno's Garage

By Using Google Ads and Shopping

A team behind a popular TV show Jay Leno's Garage, reached out to SCUBE to relaunch their Google Ads program for their Shopify store selling premium auto detailing supplies.

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Their goal was to drive direct to consumer sales and improve campaign profitability. SCUBE developed a comprehensive strategy for Google Ads, including Shopping, Search, and Display Remarketing.

Within 6 months of the launch program, we increased monthly revenue by 355% and acquired over 1,600 new customers, while increasing the ROAS by 134%.

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The success was noticed by large retailers opening doors to sell products in physical stores nationwide.

  • Clear KPIs based on objectives
  • Campaign segmentation by buyer's journey stage
  • Seasonal promotion calendar execution
  • Product feed management & optimization
  • Pivotal testing of audiences, offers and ads
  • Keyword and query management

Thanks to SCUBE Marketing's work, web sales were increased by 350% and maintained four times return on ad spend. The team communicated effectively through bi-weekly meetings and monthly review meetings.

Chris Walters
Director of Marketing, Jay Leno's Garage

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