$0 to $50K/Month in 3 Months: How We Grew A New D2C Channel for A Personalized Gifts Brand

By Using Google Ads & Shopify

Unboxme is an innovative brand selling personalized gifts and known for their "hug in the box" products. They engaged SCUBE to grow their new D2C channel on Shopify using Google Ads.

Their goal was to reach profitability as quickly as possible and sustainably grow sales. SCUBE developed an acquisition strategy for Search and Shopping campaigns.

By month 1 after the launch, campaigns reached profitability. By month 3, campaign revenue reached $50k. During the first 3 months we acquired over 1,300 new customers, while maintaining above the target ROAS.

  • Clear KPIs based on objectives
  • Campaign segmentation by buyer's journey stage
  • Seasonal promotion calendar execution
  • Product feed management & optimization
  • Pivotal testing of audiences, offers and ads
  • Keyword and query management

The SCUBE Marketing team was a great asset to launching our e-commerce business. We were able to scale remarkably fast while maintaining a solid return. They communicated well and provided bi-weekly progress reports, and walked us through all the steps and terminology. 

They are a small team that offers a truly personalized service, and I wouldn't hesitate to recommend them. 

Bella Katz
Co-founder, Unboxme

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