Stop wasting ad spend. Our team builds Google Shopping and Performance Max campaigns that capture high-intent shoppers, optimize your product feed, and turn clicks into qualified traffic, more sales, and higher conversion rates.
Even the best ecommerce in house teams struggle to scale Google Shopping profitably. It would be great if brands could rely solely on organic search results, but there comes a time when it pays to play. Common challenges include:
1. Rising CPCs Eating into Margins
As competition intensifies, Google Shopping ads get more expensive. A 10–15% spike in CPC can erase your profit unless every shopping campaign is segmented by SKU, margin band, and funnel stage. Without expert bid management and negative keywords, ad spend bleeds fast.
2. Flat Growth After the First Wins
Hitting $50k/month in Shopping revenue is doable. Scaling beyond that is where most brands stall. Without structured Performance Max campaigns, product feed optimization, and precise campaign management, ROAS tanks while costs climb.
3. Over-Reliance on Repeat Buyers
With repeat rates averaging 15–30%, the majority of your growth depends on acquiring new potential customers. True Google Shopping experts build bidding strategies and messaging that attract high-intent shoppers — not just recycle the same buyers.
4. Volatile Performance Max Results
One week you’re hitting record conversion rates. The next, your best product groups vanish and campaign performance crashes. Performance Max can feel like a slot machine unless you have control over feeds, exclusions, and audience signals.
5. Black Box Automation = Zero Visibility
Google’s automation hides the data you need:
Without clear insights, your team can’t make data-driven decisions — and you’re flying blind with your budget.
6. Everyone Runs PMax. Few Run It Well.
Most brands settle for default settings, auto-generated assets, and “set-and-forget” shopping campaigns. That’s not a competitive strategy. Winning accounts require Google Shopping feed management, rigorous testing, and ongoing optimization led by human expertise — not just automation.
7. No Integration Across Channels
When Google Shopping, Search, Meta, and Amazon run in silos, you lose momentum. Buyers see inconsistent messaging across ads, landing pages, and social. A strong Google Shopping partner aligns your full digital marketing strategy — so every click reinforces your brand and drives sales.
We solve these with strategy, structure, and hands-on optimization — not black-box automation. Getting you the Google Shopping Results that drive profit.
Most brands treat Google Shopping campaigns like a bolt-on. Launch a few Performance Max ads, set a budget, hope for sales. That’s why their conversion rates stall.
The reality? Google Shopping is the profit engine of paid media. When managed with the right feed optimization, bidding strategies, and ongoing optimization, it captures high-intent shoppers in real time, even for an existing Google shopping account
That’s the difference between running ads — and hiring a Google Shopping agency that knows how to turn clicks into potential customers.
Google Shopping performance isn’t about vanity clicks — it’s about profitable ecommerce sales.
When a shopper sees your product in search, they’re comparing by price, title, and ratings before they ever click. That means:
Think your shopping feed or Performance Max campaigns aren’t dialed in for your online store? A seasoned Google Shopping team fixes the leaks and structures your campaigns to scale. Making your advertising budget work more effectively.
We’re not another agency that just “runs ads.” We build systems. Our framework is designed to scale Google Shopping and Performance Max campaigns with structure, control, and clarity. Four pillars drive the results:
Your shopping feed is the foundation of campaign performance.
We:
Better data = smarter bid management = higher ROI.
A strong Google Shopping team designs campaigns around business logic, not black-box automation.
Every campaign has a role. Every dollar has a job.
Google Shopping campaigns work best when supported by demand creation. We deploy upper- and mid-funnel campaigns that build trust and fuel conversions.
We don’t just retarget — we nurture, converting qualified traffic into loyal buyers.
Data without action is useless. Our agency builds analytics that leadership actually uses.
Designed for clarity, so you can make data-driven decisions with confidence.
That’s how we run a Google Shopping program: with feeds, campaigns, creative, and analytics working together — to deliver more traffic, higher conversion rates, and tangible results.
Google Shopping works because it intercepts buyers at the moment of intent. The flow looks like this:
For ecommerce brands, this is premium digital shelf space — positioned where qualified traffic is searching. With the right Google Shopping feeds, bidding strategies, and ongoing optimization, every placement works harder to drive conversion rates and profit.
We don’t just “launch ads.” We run a structured process designed to scale Google Shopping and Performance Max campaigns with clarity and control:
1. Game Plan – Strategy & Audit
We start with a full ad account audit to identify wasted ad spend, feed issues, and campaign performance gaps. Together, we build the roadmap.
2. Proposal & Onboarding – Setup in 2 Days
Fast onboarding with Google Merchant Center sync, feed management checks, and campaign access so we can move quickly.
3. 90-Day Strategy Development
We align on revenue, margin, and acquisition goals. From feed optimization to campaign structure, every step supports profitable growth.
4. Tactical Implementation – Quick Wins in 2 Weeks
Early actions like negative keyword management, bid adjustments, and feed clean-up deliver immediate impact.
5. Ongoing Execution
6. Quarterly Strategy Reviews
We reassess performance, recalibrate budgets, and refine your roadmap based on market trends and performance data.
That’s how our agency helps ecommerce brands turn clicks into customers — with systems, not guesswork.
We’re not a vendor that sells “just ads.” We deliver integrated performance programs built to scale Google Shopping and Performance Max campaigns with structure, clarity, and measurable ROI.
To amplify performance and conversion:
Our core strength is building profitable Shopping and Performance Max campaigns through structured feed optimization, campaign architecture, and ongoing bid management.
But growth doesn’t happen in a silo. Scaling ecommerce sales requires an integrated system — where every channel reinforces your brand's presence, improves conversion rates, and drives more qualified traffic to your store. That’s why our programs go beyond Google Shopping management.
Including:
Clarity and specialization are what make us different. Here’s what we intentionally don’t do:
And because we focus on what drives profit, we don’t stretch thin with email marketing, TikTok Ads, PR, or web design. We stay specialized in one thing: helping ecommerce brands win with Google Shopping.
You don’t need another vendor. You need an expert team and Google partner with both the certifications and the stack to deliver tangible results for your Google Shopping campaigns.
Certified Experts In:
Tech We Use to Drive Growth:
When certifications meet the right stack, you get structured campaigns, optimized product feeds, and reporting that actually ties back to sales and profit.
At SCUBE, we specialize in helping ecommerce brands that sell functional, necessary products — the kind of gear, tools, and components people rely on to get the job done. These aren't flashy lifestyle goods or emotionally-driven purchases. They’re performance-driven essentials, crucial components built for real-world use.
We call this category Spec-Driven Commerce: ecommerce brands that operate in function-first industries where specs, durability, and reliability matter more than aesthetics or storytelling. You don’t sell dreams. You sell decibels, torque, and tensile strength. We turn that into profit
Think brake pads, welding masks, construction gloves, car batteries, turbochargers, or heavy-duty overalls. These are mission-critical products, often serving niche or industrial audiences who value practicality over presentation.
Our ideal clients focus on:
If your brand is built on function, not flair — selling boring-but-essential products that solve real problems — we’re built for you.
We’re not generalists. We're built for ecommerce brands in industries where feed optimization, campaign performance, and scalability are business-critical.
We help motorsports and aftermarket brands solve catalog complexity and scaling challenges. Proud members of SEMA and partners to dozens of aftermarket auto parts stores
Common Pain Points:
We understand technical specs, compliance, and risk-averse buyers. Deep understanding of influential organizations like NECA (National Electrical Contractors Association), NEMA (National Electrical Manufacturers Association), PHCC, and many more.
Common Pain Points:
This space is all about trust, quality, and timing. Deep understanding of influential organizations like the Outdoor Industry Association (OIA) and industry events such as Outdoor Retailer and Overland Expo.
Common Pain Points:
Thanks to the efforts of the SCUBE Marketing team, the company has hit all of their monthly goals since launching the e-commerce platform in 2019. The ROI in particular exceeded their expectations and credit it to the team's attention to detail and clear communication throughout the partnership.
Brandt Devries
Director of Operations, WeldingStore.com
Thanks to SCUBE Marketing's work, web sales were increased by 350% and maintained four times return on ad spend. The team communicated effectively through bi-weekly meetings and monthly review meetings.
Chris Walters
Director of Marketing, Jay Leno's Garage
They provide significantly more value than our previous agency. They’ve been able to maintain or exceed our return on ad spend goals while increasing traffic to all of our sites, even in our slower months. The dashboards that they created allow us to dive into the nitty-gritty details of our campaigns.
VP of Marketing, Manufacturing Company
SCUBE created an excellent strategy that enabled Brandable Box to reach a 2x return on ad spend within four months - beyond faster than expected. In an already competitive environment, SCUBE helped drive high-quality conversions in the custom box space.
SCUBE delivered detailed plans, analysis and results consistently over the last four months.
Derrick Jaros
General Manager, Brandable Box
We don’t talk in theory — we build systems that drive qualified traffic, better conversion rates, and scalable ecommerce sales. Here’s how our Google Shopping management services deliver results:
CustomBoxes.io
Scaled to 7 figures by combining Google Shopping campaigns, product feed optimization, and full-funnel support with Meta Ads.
Automotive Performance Cooling Parts Manufacturer
Successfully increased their advertising spend by 53% and boosted their revenue by 55%, all while maintaining an impressive 1200% Return on Ad Spend (ROAS) with product feed overhaul and new marketing strategy (including Google Ads, Bing Ads, and Meta Ads).
National Fueling Equipment B2B Distributor
Utilized PPC management to help their Google Ads program start landing large accounts. In 2019 the client landed two major accounts that placed $23,000 and $163,000 orders. This effort was extremely profitable with 1163% ROAS.
With the right mix of feed optimization, campaign architecture, and ongoing bid management, our clients don’t just see more traffic — they see more profit.
When you choose SCUBE you’re not just buying ads — you’re investing in growth systems. At SCUBE, we bring senior-only expertise, technical precision, and a relentless focus on profit.
SCUBE isn’t a generalist shop. We’re a specialized Google Shopping agency that blends human expertise with structured campaign systems to scale ecommerce brands profitably.
Got complex questions? We love them.
We’ve helped brands scale past $1M/month and managed catalogs with 10,000+ SKUs. We’ve seen (and solved) the edge cases that wreck campaign performance and kill ROAS. Here are the questions we hear most often from ecommerce leaders before they partner with us:
Q: What’s the difference between PMax (formerly Smart Shopping) and Shopping campaigns?
A: Performance Max campaigns run across all of Google’s inventory (Shopping, Search, YouTube, Gmail, Display), while standard Shopping campaigns focus on product listings only. As a Google Shopping agency, we rarely use one in isolation. We design strategies where Shopping gives control and precision, and PMax provides scale. This also differs from text ads (Google Ads).
Q: Can’t I just run a smart campaign on autopilot?
A: You can — but you’ll burn ad spend. Automation without negative keywords, segmentation, and bid management usually leads to wasted clicks and poor targeting. Our approach layers automation with strategy, so you keep control of your budget.
Q: Why does Google show a great ROAS, but my MER is dropping?
A: Because Google takes credit for branded traffic and repeat buyers you’d likely capture anyway. We track new customer CAC, blended MER, and gross profit so you know if campaigns are actually fueling growth.
Q: Why spend time on campaign management?
A: Without active management, CPCs creep up, irrelevant search queries drain budget, and conversion rates slip. Ongoing campaign optimization keeps spend efficient and performance strong.
Q: Why is product feed optimization important?
A: Your product feed is the foundation of Shopping and PMax. Bad data means bad targeting. We enrich titles, attributes, and pricing so you get qualified, high-search intent traffic from relevant searches and higher conversion rates.
Q: What kind of reporting can I expect?
A: Our digital team provides real-time Looker Studio dashboards tied to campaign performance, ad spend, and new customer acquisition. Every month, we deliver strategy reviews so insights translate into action.
Q: How do you handle feed optimization for large or complex catalogs?
A: We combine feed management tools (Feedonomics, DataFeedWatch) with manual audits. Our team fixes titles, attributes, and errors quickly, tailoring product data (including product ratings and product pricing) for Google’s requirements so you maximize visibility.
Q: What’s your approach to segmenting campaigns for better control and performance?
A: We segment by product type, audience intent, geography, and funnel stage. That gives us precise bidding strategies, cleaner budget allocation, and clearer visibility into performance trends.
Q: How do you ensure accurate attribution in a multi-touch ecommerce funnel?
A: We integrate Google Ads, GA4, and your CRM into multi-touch attribution models. This reveals which campaigns, audiences, and products actually drive conversions and long-term customer value.
Q: How do you manage disapprovals and feed errors at scale?
A: Our team monitors Merchant Center feeds continuously with automated alerts and manual checks. We resolve errors quickly, maintain compliance, and coordinate directly with Google support when needed.
Q: How do you approach Google Shopping for seasonal or discontinued products?
A: Seasonal products get dedicated campaigns with adjusted bids and budgets around peak demand. Discontinued products are removed from the feed immediately to prevent wasted spend and protect campaign performance.Stop wasting ad spend. Our team builds Google Shopping and Performance Max campaigns that capture high-intent shoppers, optimize your product feed, and turn clicks into qualified traffic, more sales, and higher conversion rates.
