SCUBE, in conjunction with strategic partner DeanHouston, helped a national fueling equipment distributor drive more online sales to their e-commerce platform using Google Ads. Beyond the strong immediate sales growth, the accounts opened as a result of these campaigns represented significant opportunities for long-term offline business development.
DeanHouston leveraged their industry expertise to optimize an enterprise level ecommerce platform and create a user experience and high level strategy that addressed the distributor’s unique and complex market dynamics. Once the UX was strong, and market needs were defined, the DH+ team relied on SCUBE's expertise to ensure that the day-to-day execution of search was in the right hands.
SCUBE used their deep knowledge of growth-focused PPC management to develop and execute a profitable, scalable strategy for Google Ads including Shopping and Search - designed to provide continuous improvement over time. Armed with their understanding of the unique needs of the distributor’s market, they were able to apply their understanding of PPC data patterns and “big picture” strategy to deliver results in a historically difficult industry.
After 12 months of consistent online sales and incremental optimization, SCUBE’s Google Ads program started landing large accounts. In 2019 the client landed two major accounts that placed $23,000 and $163,000 orders. This effort was extremely profitable with 1163% ROAS.
Successful search marketing in complex B2B markets is no easy task. SCUBE’s ability to understand the nuances of complicated channel and product dynamics and know when to step away from common B2C/D2C approaches was instrumental in the current and continued success of this campaign. At DH+ we pride ourselves on our ability to see past convention and into what really works for our technical products clients - and we’re proud to have a partner that approaches industrial search the same way.