A custom box manufacturer and startup subsidiary of a large industrial parent partnered with SCUBE to launch a paid customer acquisition program for a new ecommerce product. The business sold customized boxes with logos through a Shopify Plus site and needed to gain market traction quickly in a competitive category.
The objective was not incremental testing. The company needed paid media to establish demand, validate acquisition economics, and scale efficiently from launch.
SCUBE built and launched a paid acquisition system across Google and Facebook. Within four months, revenue from Google Ads increased by 565% and ROAS increased by 232%. During that same period, the program reached a 2X return on ad spend and began delivering consistent, high-quality conversions in the custom packaging space.
Launching a new ecommerce product compresses decision-making.
There was no historical demand data to lean on and limited time to prove the viability of paid acquisition. Early performance needed to establish traction without masking inefficiencies that would compound as spend increased.
In a competitive category, scale without structure would have introduced risk quickly.
SCUBE approached the engagement as a system build rather than a campaign rollout. The focus was on establishing clarity early so performance could scale without introducing instability.
Clear KPIs were set based on business objectives, providing a stable reference point as volume increased and early assumptions were tested.
Campaigns were segmented by buyer journey stage to separate demand capture from demand development. Keyword strategy and query control ensured spend aligned with purchase intent rather than broad exposure.
Product feed management was treated as a core lever, improving relevance and efficiency within Shopping programs.
Audience, offer, and ad angle testing was used to inform structure and direction rather than chase short-term lifts. As performance improved, spend increased without eroding efficiency.
Across the system, ROAS helped to limit downside risk while acquisition economics took shape.
Within four months:
Performance was evaluated over time rather than through isolated gains. As structure held, paid acquisition began delivering repeatable, high-quality conversions.
“SCUBE created an excellent strategy that enabled Brandable Box to reach a 2x return on ad spend within four months - beyond faster than expected. In an already competitive environment, SCUBE helped drive high-quality conversions in the custom box space. SCUBE delivered detailed plans, analysis and results consistently over the last four months.”
Derrick Jaros
General Manager, Brandable Box
The outcome was a paid acquisition system capable of supporting continued traction as the channel matured.
The SCUBE Game Plan is a focused review of how complex, spec-driven catalogs behave inside paid channels. It’s designed to surface what’s contributing to performance, what’s masking underlying issues, and where structure is quietly working against you. If there’s a fit, we walk through the findings in a ~60 minute conversation, looking at:
The goal is a clearer picture of how the system is behaving, so decisions stop relying on averages or assumptions.
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