Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.
PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?
Free shipping -- there's money in it somewhere. Here's how today's e-commerce businesses can break through and start earning.
Score a touchdown with your paid search strategy for e-commerce using these 5 steps. Plus, learn a cool "baller walk" to flaunt the success you're sure to have. Real-world examples included to guide you step-by step.
I see a lot of marketing professionals who focus on marketing tactics and trends but then fail to consider the need for a comprehensive long-term marketing strategy. This, I feel, is a mistake.
In the world of business, many subscribe to a school of thought that lives by the maxim, “If you can’t measure it, you can’t manage it.” I'm sure you have heard this statement at some point in your career. To many, this quote is just another over-used business cliché that does not have any practical application in the real world. I disagree.In this article I will explain how this quote is quite accurate as it relates your company’s website and your digital marketing strategy.
The "bandwagon strategy" is not an ideal way to approach your business decisions. Find out how to do competitor research, but not lose your ability to make independent decisions.
Getting new customers can cost as much as 500% more than retaining and satisfying current ones. For a graphic representation of these powerful facts, and more, the infographic in the article.
Agree or not, if you have reached this article, you are unable to dismiss the importance of online marketing for your business. To remove the remaining bit of doubt from your mind, here is the list of reasons why your business should have a strong web presence