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E-Commerce PPC Strategy: 3 Areas Killing Your ROI

E-Commerce PPC Strategy: 3 Areas Killing Your ROI

Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?

How to Win With Facebook Ads When You Don’t Have a Big Ad Budget

How to Win With Facebook Ads When You Don’t Have a Big Ad Budget

A detailed explanation how to win with Facebook Ads when you don’t have a big ad budget.

Webinar Recap: “Retargeting Matrix: A Framework I Bet You Haven’t Thought About!”

Webinar Recap: “Retargeting Matrix: A Framework I Bet You Haven’t Thought About!”

Did you miss our retargeting webinar this week? Don’t worry, you can check out the 4 takeaways here.

Retargeting Matrix

Retargeting Matrix

If you would like to download the Retargeting Matrix tool we discussed in our webinars and podcasts, enter your info below and we will send it to you immediately. 

7 Pillars of Successful Facebook Ad Campaigns (E-Learning Examples Included)

7 Pillars of Successful Facebook Ad Campaigns (E-Learning Examples Included)

Don't run a Facebook ad campaign without first checking out these seven tips for making it as profitable as it can be. 

How to Effectively Boost Your Posts on Facebook

How to Effectively Boost Your Posts on Facebook

If you have written an interesting blog article or if you are posting about a new product or service your business is offering, you will want to make sure that as many potential customers as possible see that post. You can do this through targeted advertising.

How to Select the Best Times to Publish Content

How to Select the Best Times to Publish Content

Are you posting content to your social media channels but not receiving any engagement? It may be that you are simply not posting your content at the appropriate times. 

How to Test Social Media Engagement in Your Market

How to Test Social Media Engagement in Your Market

We don’t take generally-excepted best practices as the answer so we test a lot at SCUBE. 

PPC Traffic Demystified: Making it Inexpensive and Effective

PPC Traffic Demystified: Making it Inexpensive and Effective

Some folks consider PPC traffic to be an expensive and ineffective way to attract traffic to your site. I disagree. If it is set up well, PPC traffic can actually be less expensive and more effective than any other available traffic source. Let me clarify how PPC works and demystify some of the concerns that surround this type of Web traffic.