A leading LED digital display manufacturer partnered with SCUBE to improve the efficiency and effectiveness of its online advertising. The business relied on paid media to generate sales leads, but performance had plateaued. Lead volume existed, yet conversion into revenue was inconsistent, and return on ad spend limited how aggressively the channel could scale.
The objective was twofold: increase the number and quality of leads generated through paid media, and convert a higher share of those leads into sales without inflating acquisition costs.
SCUBE restructured the company’s Google Ads program to concentrate spend where demand and conversion potential were strongest. Within eight months, lead volume increased by 63%, ad budget increased by 35%, and return on ad spend improved from 4X to 15X.
The constraint was not demand. It was efficiency.
Advertising spend was distributed across too many inputs without clear visibility into which products and queries were driving qualified leads. Performance data existed, but it did not clearly distinguish activity from contribution.
Without tighter structure, increasing spend risked amplifying inefficiency rather than improving outcomes. The system needed to support more volume while converting interest into revenue at a higher rate.
SCUBE approached the engagement as a system correction rather than a campaign refresh. The focus was on concentrating effort where it mattered and removing friction across the customer journey.
Clear KPIs were established based on lead quality and conversion objectives. This created a consistent reference point for evaluating performance as changes were introduced.
Campaigns were reorganized to prioritize best-selling products and high-intent queries. Ad messaging emphasized product differentiation, highlighting features that separated the manufacturer’s LED displays from alternatives in the market.
Campaigns were segmented by buyer journey stage to distinguish initial interest from purchase-ready demand, reducing noise and improving lead quality.
The path from ad click to conversion was reviewed end to end. Strategic changes were implemented at multiple stages to increase the likelihood that qualified interest translated into sales. Audience, offer, and ad testing informed structure rather than chasing surface-level gains. Keyword and query management reduced wasted spend as performance improved.
ROAS set the boundary for performance, protecting against downside while efficiency improvements justified additional spend.
Within eight months:
Performance was evaluated through sustained improvement rather than short-term spikes. As structure tightened, the system supported both higher spend and stronger returns.
“SCUBE Marketing was very refreshing to work with on a daily basis and produced great results for us. They looked at our PPC spend, our target customers, how to increase our conversion rates and ROA. They provided an overall strategic look at maximizing the return on our PPC spend. We would highly recommend SCUBE.”
William Hall
CEO, Ultravision LED Solutions
The outcome was not just better performance metrics. It was a paid media system capable of supporting higher spend while converting demand more effectively.
The SCUBE Game Plan is a focused review of how complex, spec-driven catalogs behave inside paid channels. It’s designed to surface what’s contributing to performance, what’s masking underlying issues, and where structure is quietly working against you. If there’s a fit, we walk through the findings in a ~60 minute conversation, looking at:
The goal is a clearer picture of how the system is behaving, so decisions stop relying on averages or assumptions.
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