A prominent party supply retailer, engaged SCUBE to improve their existing paid advertising program to grow online sales and ROAS for their Shopify Plus site.
They had a few advertising programs in place for their 10,000+ SKU store but were having difficulty profitably scaling the programs.
SCUBE launched a sequential improvement of their paid advertising programs.
Within 12 months, paid advertising channel revenue increased by 139% and news customers increased by 101%, while the ROAS improved by 39% and CPA decreased by 15%.
After one year, all improvements generated the client an extra $348,000 after advertising costs.
PPC in e-commerce is a tricky field to navigate. You also have many "PPC" companies who can easily manipulate ROAS numbers to show you what you want to see by massaging the data.