How We Scaled Revenue by 108% for Luxury Cashmere Clothing Brand

By Using Google Ads and Shopping

A newly established luxury cashmere clothing brand approached SCUBE seeking assistance in launching their direct-to-consumer (D2C) acquisition strategy and increasing sales, with a target of maintaining a 300% Return on Ad Spend (ROAS). Their primary objective was to differentiate themselves and compete with well-known brands such as NAADAM and Naked Cashmere.

To achieve this, we integrated their Shopify store with advanced feed management software and analytics tools. We then developed and implemented a comprehensive marketing strategy, focusing on Google Shopping, Search Ads, and Dynamic Remarketing to maximize their online presence and sales potential.

Within just three months, we successfully achieved the brand's target ROAS and began to incrementally increase spending while still maintaining the desired ROAS levels. In the following year, we strategically scaled up the year-over-year advertising spend by 75%, which resulted in a significant increase in revenue by 108%

  • Clear KPIs based on objectives
  • Campaign segmentation by buyer's journey stage
  • Seasonal promotion calendar execution
  • Product feed management & optimization
  • Pivotal testing of audiences, offers and ads
  • Keyword and query management

Performance keeps improving and even exceeded September results in terms of revenue & ROAS. I keep increasing budgets.

Evelina Balseviciene
Senior Performance Marketing Specialist

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