How We Doubled Google Ads Revenue In 3 Months For A Famous Dog Collar Brand

By Using Google Search & Shopping Ads

Lupine Pet, a manufacturer of high quality dog collars, engaged SCUBE to improve their Google Ads program, so they could grow their direct to consumer sales.

SCUBE was able to identify areas within their Google Shopping and Search Ads that were wasting money and reinvest them into growing campaigns and revenue. We also introduce Display Remarketing and YouTube video campaigns into the paid media mix.

Within 3 months, Google Ads revenue increased by 103% and ROAS improved by 63%. During this period orders increased by 76% and cost per order decreased by 29%.

  • Clear KPIs based on objectives
  • Selecting the right attribution model for growth
  • Campaign segmentation by buyer's journey stage
  • Product feed management & optimization
  • Seasonal promotion calendar execution
  • Pivotal testing of audiences, offers and ads
  • Keyword and query management

With SCUBE we saw improved results almost immediately and continued improvements since towards maximizing our Google Ads campaigns. They have always been very responsive to any questions or needs we have and work closely with us to identify and achieve our goals. They're also always willing to take the time to go through the results with us and explain their thinking and strategies.

Scott Badger
President, Lupine Pet

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