How We Reached A Record Sales Year For An Outdoor Brand in 6 Months

Using Google Ads, Shopping, and Remarketing

Chicago Brick Oven, a manufacturer of authentic European style pizza ovens, engaged SCUBE to improve their existing Google Ads program, so they could grow their direct-to-consumer sales on their Shopify Plus site. 

SCUBE developed and executed a comprehensive strategy for Google Shopping, Search Ads and Dynamic Remarketing. In addition to direct online sales, SCUBE worked with CBO’s sales team to align and track phone sales efforts.

Within 12 months, the Google Ads program added $280,000 in sales and acquired over 130 new customers, while maintaining a healthy 893% ROAS. This contributed to the company's achieving its record year in sales.

Within 6 months average campaign ROAS improved by 43% and within 23 months improved by 139%.

In addition, we generated 280 sales conversations and helped attribute orders to phone sales efforts.

  • Clear KPIs based on objectives
  • Creation of offers, value proposition and ad angles
  • Campaign segmentation by buyer's journey stage
  • Seasonal promotion calendar execution
  • Product feed management & optimization
  • Pivotal testing of audiences, offers and ads
  • Keyword and query management

SCUBE has helped us achieve record sales growth year after year. They are extremely knowledgeable in Google Advertising and have been a phenomenal partner to work with.

With their help, we were able to formulate a comprehensive strategy targeting a niche customer base with a high price point product.

SCUBE helped tackle the unique challenges associated with tracking sales given a long conversion cycle. Once the foundation was set, SCUBE also helped us drive down CPC and drive more traffic.

We continue to grow and look forward to another year of historic growth.

Kevin Hong
VP of Marketing, Chicago Brick Oven

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