Lots of marketers use pay per click search engine ads. Effective use of them, so you don’t wind up wasting your effort, requires testing variations of your ad to arrive at what works best.

Doing this, however, is easier said than done. You have to decide what variations to test. Some ideas:

• make your offer time sensitive
• add a discount
• make your ad rhyme
• use alliteration
• add a call to action
• add a testimonial

And mix and match these elements to create a winning combination.

For much more on this topic, with practical examples of these variations of ad texts, the infographic below.

Source: Infographic: 26 Ideas For Split Testing Your Search Ads

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