How do you drive visitors to your website? One of the ways is PPC (Pay Per Click) advertising. Our empirical research says that most professionals confuse PPC advertising with Google Adwords. Adwords is one method using PPC. However, there many more.
The infographic below portrays the importance of PPC advertising:
- The concept behind it
- The benefits of PPC
- Examples of popular PPC advertising methods
Which forms of PPC advertising do you use and find most effective?