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New Tool on Facebook Aids Targeted Advertising

It is undoubtedly possible, in some circumstances, to sell icy snack concoctions outdoors in the dead of winter, fruitcake to those who loathe it, and tickets to the opera to those who prefer to “rock on!” Those may not, however, be the most prudent marketing moves. Omnipresent social media giant Facebook now offers a new mechanism, called Open Graph, with detailed historical records of peoples’ interests, hobbies and relationships. It can be used powerfully to target your advertising to those who really would be interested in it. (Sure I can’t interest you in some fruitcake?).

For more about Open Graph and how to effectively use it for advertising/marketing purposes, see “How Facebook Advertising is Changing with Open Graph.”

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