Let's take another infographic on PPC (Pay Per Click) advertising. It outlines the basics of PPC and make the concepts easy to consume.

I would like to focus on two points that you should be aware of:

• Cost per Lead - understanding how many clicks you need to acquire a lead
• Lead to Sale - having a better sense of how many leads you need to have one sale

They are essential metrics of your sales funnel. Knowing them will allow you to make better business decisions and focus your efforts to the marketing methods that yield most value.

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