The History of Digital Marketing Channels (2016 Update)

Short history lesson -  how traditional, then digital marketing channels have evolved over time.

This easy-to-digest infographic, developed by Avalaunch Media, presents an interesting comparison between the growth of digital marketing channels compared to traditional media. 

Traditional Marketing Channel Timeline

Few interesting dates dates to look at:

  • 1867 - the earliest billboard rentals
  • 1922 - start of radio advertising
  • 1941 - first recorded use of TV advertising
  • 1950 - systematization of telemarketing
  • 1984 - introduction of guerrilla marketing

Digital Marketing Channel Timeline

Few interesting dates dates to look at:

  • 1995 - Yahoo launched
  • 1998 - Google launched
  • 2004 - Facebook launched
  • 2005 - Youtube launched
  • 2006 - Twitter Launched

Digital Marketing Platform Growth

The advancement and growth of the digital marketing industry is fascinating. Since infographic does not have the user stats of each channel, I will add few for more color.



Let's digest the numbers:

Most digital marketing channels have launched in the past 10 years and are gaining momentum in increase in market share and reach.

Traditional marketing channels (TV, Radio, Billboards, etc.) still exist today and will exist in the future. However, assuming digital channel growth will remain the same, digital marketing is the future.

The Future of Marketing Channels

Two important questions for the future:

  1. How long will it take for digital channels to displace traditional media out of the market?
  2. What is next after the digital marketing channels?

Post your answers in the comments below. 



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Tom Bukevicius

Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing, E-Commerce marketing agency delivering results through PPC & CRO. Tom’s motto is “Magic bullets are for losers. Execution is key.” Check out Tom’s new SCUBE Rating self-assessment to improve paid search campaign efficiency.