Let's go back to 1440. This is the time when the printing press was invented. That's how local search got started. Let's move forward to 1886, the time when the first yellow page directory was published. Then 1915, when Ratio started and 1926 when TV era started with John Logie Baird doing the world's first public TV demonstration. All these methods became popular in society and allowed businesses to reach their audience.
Now let's fast forward to today. We are in the information age, where society is connected to the internet and new technologies. However, despite the technology and easy access to the internet, consumers look for goods and services locally, which represents a great opportunity for businesses.
Take a look at the infographic below for history of local search.