While it is clear that the use of relevant content is useful for targeted marketing, some might put too much emphasis on the thought that their content has to somehow be entirely “new” or unique.

In reality, there may not be that many brilliant new ideas about how to carry out estate planning, save on taxes, purchase real estate, or pursue a personal injury claim.

A well written, carefully thought out, and easy to understand article on these topics, however, can gain some attention, even if it has all been said many times before.  

For some content marketing ideas worth “stealing,” see “8 Remarkable (and Stolen) Content Marketing Ideas.”

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