With explosive growth of the internet and search marketing, reaching your target market has never been easier. However, the complexity of the managing search campaigns has increased dramatically. In this day and age, search platforms offer many options that are rather cumbersome to absorb.

DoubleClick Search has distilled all the options into seven questions you should consider when choosing a paid search platform:

1. Cam you help me meet my unique goals?
2. How fresh is the data used in bidding decisions?
3. Is your platform smart enough to meet my goals?
4. How quickly can your platform make decisions?
5. How often are your algorithms updated?
6. How much control do I still have?
7. How can your team help me to get better results?

Read the rest of the blog post on their website.

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