Agree or not, if you have reached this article, you are unable to dismiss the importance of online marketing for your business. To remove the remaining bit of doubt from your mind, here is the list of reasons why your business should have a strong web presence:
Reason #1: Consumers Are Going Online
With the ever growing number of desktops, notebooks and internet connection, people are becoming more and more dependent on internet to seek information regarding products and services. If your company and products are not there, you are out of the competition.
Whether they shop online or offline, customers who have internet at home prefer to visit the online store and know about the product and the options they have. Hence these customers should be able to find your product easily when they are writing keywords for their searches.
Reason #2: Reach Consumers Outside Physical Location
Through your online presence, reach of your business goes beyond the limits of city, state and even the country, depending on how far you can go. You will be ready to cater to global customers.
A well designed website provides reliability that your customers, suppliers and the employees can reach you whenever they want. You put an image that your business is open 24*7.
Your business might move from one place to another, your telephone number might change. However, once you have a website, you will not lose your customers and they will find a way to reach you if they like your product.
Reason #3: Cost Effective Vs. Traditional Media
Your business may not be able to compete with the bigger names for advertising your product through print and media.
A website and social media presence provide a professional and credible image to your company.
Web presence is a cost effective method of advertising. Few ideas to consider:
- Offer customers to download content about your products.
- Put an entertaining video on YouTube related to your product as customers do not mind getting ‘advertained’.
- Publish content with product’s images on your or someone else’s blog explaining the benefits of you product of the kind of service you provide.
Reason #4: Collect And Respond To Customer Feedback
Customer feedback is important for any business. You can get your customers write their feedback on your products and even conduct surveys. You can ask them to share their experiences with your product and they will get hooked to it.
Internet has given us an effective method to carefully yet rapidly handling customer queries and complains. Customers just need to go to your website and submit their questions or complaints and your employees can respond to them quickly. By effectively handling customers questions or complaints, you are able to gain new customers as well as retain the old ones without employing additional manpower.