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TECHNOLOGY VERTICAL

How We Increased Leads by 637% and Decreased CPL by 35% in 12 Months

 
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COMPANY INTRO

Devbridge Group is a fast growing international software development firm. Named amongst the fastest growing companies in America by Inc. 5000, Devbridge faced fierce competition at the national level. To continue their growth they turned to SCUBE for PPC strategy and implementation.


“SCUBE has more knowledge than Devbridge and many other vendors in PPC. Our PPC campaign performance and organic rankings have significantly improved and we now have additional motivation to spend more on channels managed by SCUBE.”

- Martin Stasaitis, CEO, Devbridge Group


OBJECTIVE

Their goal was to increase the number of leads and decrease the cost per lead (CPL). They were struggling with their previous agency to use PPC as a viable channel to generate consistent leads while maintaining their target cost per lead. 

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STRATEGY

  • Implemented clean lead tracking and attribution to make better advertising investment decisions.
  • Restructured account with focus on target industry verticals and in-demand solutions.
  • Scaled successful campaigns into new geographies.

TACTICS

  • Restructured account with focus on target industry verticals and in-demand solutions.
  • Performed extensive A/B testing of the ads to target the right message to the right audience.
  • Analyzed search terms to ensure minimum waste in advertising investment.
  • Remarketed existing visitors to better communicate clear value proposition.
  • Created dedicated landing pages for better message-to-market match.
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RESULTS

Within one-year, leads from PPC channel have increased by 637% while cost per lead decreased by 35%. PPC channel became a consistent and profitable channel for the organization.