The ultimate goal for any E-Commerce business is to be profitable. This same objective applies to Adwords and Bing Ads pay-per-click (PPC) campaigns. So, how do you ensure that you have profitable PPC campaigns? Find out 4 ways to cut wasted AdWords & Bing Ads spend by 20%.
While working with middle-market companies on launching AdWords programs, we’ve noticed that many of our clients have the same questions. I would like to share our answers to these commonly asked questions in order to help you better understand the requirements of the AdWords Program.
I’ve never believed in the wisdom of using one-off marketing activities. They are rarely effective because they don’t allow the benefit of being perfected through repetition. I am a big believer in having good process rather than relying on talent, luck or other variables.
I see a lot of marketing professionals who focus on marketing tactics and trends but then fail to consider the need for a comprehensive long-term marketing strategy. This, I feel, is a mistake.
Let me start with a bold statement: Traffic is traffic. Whether it's paid for or free, it's still traffic. And, at the end of the day, what really matters is qualified traffic.
The leading search engine Google is making plans to place some merchants, with substantial numbers of consumer complaints, lower in search results.