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4 Ways to Cut Wasted AdWords & Bing Ads Spend by 20%

4 Ways to Cut Wasted AdWords & Bing Ads Spend by 20%

The ultimate goal for any E-Commerce business is to be profitable. This same objective applies to Adwords and Bing Ads pay-per-click (PPC) campaigns. So, how do you ensure that you have profitable PPC campaigns? Find out 4 ways to cut wasted AdWords & Bing Ads spend by 20%.

Google AdWords FAQ: Questions from E-Commerce CMO’s

Google AdWords FAQ: Questions from E-Commerce CMO’s

While working with middle-market companies on launching AdWords programs, we’ve noticed that many of our clients have the same questions. I would like to share our answers to these commonly asked questions in order to help you better understand the requirements of the AdWords Program. 

Inbound Marketing Process for E-Commerce

Inbound Marketing Process for E-Commerce

I’ve never believed in the wisdom of using one-off marketing activities. They are rarely effective because they don’t allow the benefit of being perfected through repetition. I am a big believer in having good process rather than relying on talent, luck or other variables.

E-Commerce Strategy: How To Grow Your Online Store To $1,000,000/Year

E-Commerce Strategy: How To Grow Your Online Store To $1,000,000/Year

I see a lot of marketing professionals who focus on marketing tactics and trends but then fail to consider the need for a comprehensive long-term marketing strategy. This, I feel, is a mistake. 

How to Choose The Best Online Traffic Sources for Your E-Commerce Business

How to Choose The Best Online Traffic Sources for Your E-Commerce Business

Let me start with a bold statement: Traffic is traffic. Whether it's paid for or free, it's still traffic. And, at the end of the day, what really matters is qualified traffic.

E-Commerce SEO: Google Cracking Down On Online Merchants With Complaints.

E-Commerce SEO: Google Cracking Down On Online Merchants With Complaints.

The leading search engine Google is making plans to place some merchants, with substantial numbers of consumer complaints, lower in search results.