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Google Shopping Bidding Strategy & Optimization (44 Point Guide for 2019)

Google Shopping Bidding Strategy & Optimization (44 Point Guide for 2019)

What really goes on during the bidding process for Google Shopping ads? Take a look into this sometimes mysterious process and learn what happens behind the scenes when you place a bid, how to create a bidding strategy that works for you, why understanding the S-curve is essential, and the ins and outs of manual bidding vs. automated bidding.

Optimize Your Google Shopping Campaign Structure for Success

Optimize Your Google Shopping Campaign Structure for Success

As the number of advertisers using Google Shopping has exploded, getting good ROI has become more difficult. You can succeed with Google Shopping by devising a strategy and structuring your Product Listing Ad campaigns accordingly. This guide will help you to determine how you want to structure your campaigns, how to optimize product listings accordingly, and what a good campaign structure looks like. By understanding your options, you can better target your Google Shopping spending and see better results.

9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire

9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire

Holding the reigns of a Google Shopping campaign isn't quite the same as managing traditional text ads. Shopping handles advertising differently than, say, AdWords, and is turning advertisers all over the world into students again.

E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them

E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them

You can't possibly succeed by taking shots in the dark. In order to maximize ROI, your game plan needs to be mistake-free. Here’s how to avoid making three common, yet major ones.

E-Commerce PPC Strategy: 3 Areas Killing Your ROI

E-Commerce PPC Strategy: 3 Areas Killing Your ROI

Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.

More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

Why Your E-Commerce PPC Campaigns Are Not Working, and What to Do About It. The Culprit: Your Business

PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?

Paid Search Strategy: 5 Things You Can’t Miss in E-Commerce Marketing

Paid Search Strategy: 5 Things You Can’t Miss in E-Commerce Marketing

Score a touchdown with your paid search strategy for e-commerce using these 5 steps. Plus, learn a cool "baller walk" to flaunt the success you're sure to have. Real-world examples included to guide you step-by step.

The Impact of a Mobile-First-World on E-Commerce PPC

The Impact of a Mobile-First-World on E-Commerce PPC

In today's e-commerce PPC world it's all about understanding and adapting to the increasing mobility, depth, and complexity of the changing online purchasing behavior. In this article, you will learn not only how this behavior looks like and how it is changing, but also how effectively to adapt and extract the most value for your business. 

Busting Common PPC Ad Writing Assumptions

Busting Common PPC Ad Writing Assumptions

Check out the 4 writing assumptions you're making about AdWords that could be hurting your CTR here.