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4 Ways to Cut Wasted AdWords & Bing Ads Spend by 20%

4 Ways to Cut Wasted AdWords & Bing Ads Spend by 20%

The ultimate goal for any E-Commerce business is to be profitable. This same objective applies to Adwords and Bing Ads pay-per-click (PPC) campaigns. So, how do you ensure that you have profitable PPC campaigns? Find out 4 ways to cut wasted AdWords & Bing Ads spend by 20%.

Google AdWords FAQ: Questions from E-Commerce CMO’s

Google AdWords FAQ: Questions from E-Commerce CMO’s

While working with middle-market companies on launching AdWords programs, we’ve noticed that many of our clients have the same questions. I would like to share our answers to these commonly asked questions in order to help you better understand the requirements of the AdWords Program. 

No More Direct Phone Numbers in Google Adwords Ads

No More Direct Phone Numbers in Google Adwords Ads

Call me, maybe? I’ll pay for it, definitely!Google AdWords has begun implementing a new policy that makes including a direct phone number in the text of an AdWords ad strictly verboten.