Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.
PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?
Did you miss our retargeting webinar this week? Don’t worry, you can check out the 4 takeaways here.
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Don't run a Facebook ad campaign without first checking out these seven tips for making it as profitable as it can be.
If you have written an interesting blog article or if you are posting about a new product or service your business is offering, you will want to make sure that as many potential customers as possible see that post. You can do this through targeted advertising.
Are you posting content to your social media channels but not receiving any engagement? It may be that you are simply not posting your content at the appropriate times.
Some folks consider PPC traffic to be an expensive and ineffective way to attract traffic to your site. I disagree. If it is set up well, PPC traffic can actually be less expensive and more effective than any other available traffic source. Let me clarify how PPC works and demystify some of the concerns that surround this type of Web traffic.