Despite the awareness of the need for advanced SEO, there are still a lot of law firm websites that are lacking in the basics. Fixing this problem is not rocket science, and it is the key to improving the performance of many law firm websites.
The "bandwagon strategy" is not an ideal way to approach your business decisions. Find out how to do competitor research, but not lose your ability to make independent decisions.
Because what you have to offer is a commodity that can be purchased elsewhere, you need to give your prospects a reason to do business with you instead of someone else. Start by answering a question: Why Do Your Clients Do Business With You?
I wanted to share a perspective that may help you to become more competitive. One successful lawyer I know, once told me: “There are two types of lawyers: the ones that love lawyering and the ones that have clients. Since the beginning of my career, I have wanted to be the one with clients.”
It is likely you have spent a few thousand dollars building a website for your law firm, but have not taken the time to focus on a simple question: Does the website generate revenue? Just having people visit your website will not make your law practice successful. You need to convert these visitors into leads by encouraging them to contact you by phone or through web-inquiries.How do you accomplish this?
I am sure you are on top of your game for your law firm marketing . There were some recent changes in the search world and there is a high chance that you are making these four mistakes that result in lost opportunities for your firm.
Can a law firm use a competing firm’s name as a search engine “keyword” to trigger the display of advertising for itself?
This is probably the biggest secret that I will reveal. It works 100% of the time. It is consistency. A lot of law firm owners and even marketers are trapped into this issue. You might be guilty of this as well. Read on...
While it is clear that the use of relevant content is useful for targeted marketing, some might put too much emphasis on the thought that their content has to somehow be entirely “new” or unique.
In reality, there may not be that many brilliant new ideas about how to carry out estate planning, save on taxes, purchase real estate, or pursue a personal injury claim.
An Illinois law firm, Thomas W. Lynch & Associates, recognized the importance of local mobile marketing, and earlier this year, after investing more in such efforts with targeted AdWords buys, they had increased their lead volume by 167% and reduced the cost of acquiring new clients by 58% with their local mobile marketing campaign.