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Content Jam 2016: Informative, Inspirational, and Actionable

Content Jam 2016: Informative, Inspirational, and Actionable

How do you achieve more online success with less content? Check out the secret we learned this month at #ContentJam

Content Marketing Guide for “Boring” Industries (Bankruptcy & Roofing Examples Included)

Content Marketing Guide for “Boring” Industries (Bankruptcy & Roofing Examples Included)

It's a matter of perception. No matter what the subject matter, there are going to be people out there who find it fascinating and important. Find out how to create content for even "boring" industries.

Landing Pages Should Be about More than Just Keyword Optimization

Landing Pages Should Be about More than Just Keyword Optimization

There is no denying the importance of keyword use and distribution throughout your landing pages and other Web content. However, it is very important that your page be about more than simply stuffing keywords into text.

Article Spinners: How They Will Ruin Your SEO Efforts

Article Spinners: How They Will Ruin Your SEO Efforts

The Internet is filled with millions upon millions of pages of content. Naturally, having content online is necessary for the ongoing success of your business, so having a writer or team of writers at your disposal is necessary. However, as with all things, when it comes to content, you get what you pay for. 

Lather, Rinse, Repeat: Why You Need a Content Marketing Process

Lather, Rinse, Repeat: Why You Need a Content Marketing Process

In my last article, I wrote about the importance of process in your marketing efforts. Process helps you limit the unknown and makes your marketing results more predictable. Simply having the process is not the end goal, however; the process needs to be tested and tweaked all the time. Everything changes: consumer behavior, technologies, your team, etc.

Inbound Marketing Process for E-Commerce

Inbound Marketing Process for E-Commerce

I’ve never believed in the wisdom of using one-off marketing activities. They are rarely effective because they don’t allow the benefit of being perfected through repetition. I am a big believer in having good process rather than relying on talent, luck or other variables.

How to Get SEO Results: Plan vs. Execution

How to Get SEO Results: Plan vs. Execution

Results and activities are two separate things; however, the former is dependent on the latter. Only after the action items are implemented should you expect to start seeing results.

Law Firm SEO: Don't Forget the Basics

Law Firm SEO: Don't Forget the Basics

Despite the awareness of the need for advanced SEO, there are still a lot of law firm websites that are lacking in the basics. Fixing this problem is not rocket science, and it is the key to improving the performance of many law firm websites.

How to Choose The Best Online Traffic Sources for Your E-Commerce Business

How to Choose The Best Online Traffic Sources for Your E-Commerce Business

Let me start with a bold statement: Traffic is traffic. Whether it's paid for or free, it's still traffic. And, at the end of the day, what really matters is qualified traffic.

Should you hire a $300 per month SEO company?

Should you hire a $300 per month SEO company?

In this article you will learn about the pitfalls you may experience when you hire an SEO company for 300 dollars per month. You will also learn there things to pay attention to when hiring a digital marketing company.