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Original Research: How Online Clothing Retailers Personalize the Shopping Experience Without Crossing the Privacy Line

Original research about website personalization and customer privacy. 100 online clothing retail websites reviewed. Eye opening facts and real examples.

The Importance of Having a Mobile Ready Website

The Importance of Having a Mobile Ready Website

Gone are the days when having a mobile-ready website was an option. Today it is a necessity.

5 Common Landing Page Copywriting Mistakes and How to Fix Them

5 Common Landing Page Copywriting Mistakes and How to Fix Them

Landing pages on your website are your way of introducing your company to potential customers. The words used on these pages, therefore, are extremely important as they will determine what sort of impression your company makes and, in turn, will affect your conversion rates. Find out 5 copywriting mistakes and how to fix them. 

Landing Pages Should Be about More than Just Keyword Optimization

Landing Pages Should Be about More than Just Keyword Optimization

There is no denying the importance of keyword use and distribution throughout your landing pages and other Web content. However, it is very important that your page be about more than simply stuffing keywords into text.

4 Ways To Avoid Hyperbole In PPC Landing Page Copy

4 Ways To Avoid Hyperbole In PPC Landing Page Copy

The Internet is filled with hyperbole. Every business wants to stand out or make an impression, and often this is done through exaggeration or overstating of facts. However, when you use this sort of technique, it can have the opposite of your intended result.

3x3x3 Method: 9 Analytical Questions To Improve Your Lead Gen

3x3x3 Method: 9 Analytical Questions To Improve Your Lead Gen

Marketing can be confusing—especially if you are not a marketer. The challenge today is in having not a lack of, but rather too much, information. When you have too many options, this may lead to confusion and a lack of action. 

Thank You Pages: 6 Ways To Improve Your Post-Landing Page Conversions

Thank You Pages: 6 Ways To Improve Your Post-Landing Page Conversions

I am a big fan of thank-you pages. Properly executed, they can instill peace in the minds of your leads and can help improve your conversion rate. For this reason, I would like to introduce you to ways that you can improve your thank you pages.

9 Best Practices For Building a High Converting Landing Page

9 Best Practices For Building a High Converting Landing Page

If you are marketing your business website without the inclusion of strategically-designed landing pages, chances are good that only about 5 percent of your site’s visitors will actually convert into leads. The other 95 percent will just go away. You can defy these averages and increase your conversion rate by creating landing pages following the best practices listed here.

Google Analytics for Lead Generation: What Can & Should You Measure

Google Analytics for Lead Generation: What Can & Should You Measure

In the world of business, many subscribe to a school of thought that lives by the maxim, “If you can’t measure it, you can’t manage it.” I'm sure you have heard this statement at some point in your career. To many, this quote is just another over-used business cliché that does not have any practical application in the real world. I disagree.In this article I will explain how this quote is quite accurate as it relates your company’s website and your digital marketing strategy.

Competitor Research For Attorneys: Key Mistakes To Avoid

Competitor Research For Attorneys: Key Mistakes To Avoid

The "bandwagon strategy" is not an ideal way to approach your business decisions. Find out how to do competitor research, but not lose your ability to make independent decisions.