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More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns

Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.

How to Use CallRail to Track Leads Like a Pro

 How to Use CallRail to Track Leads Like a Pro

Searching for a way to increase leads by 20% while decreasing your CPL? Check out our surefire strategies here.

3x3x3 Method: 9 Analytical Questions To Improve Your Lead Gen

3x3x3 Method: 9 Analytical Questions To Improve Your Lead Gen

Marketing can be confusing—especially if you are not a marketer. The challenge today is in having not a lack of, but rather too much, information. When you have too many options, this may lead to confusion and a lack of action. 

Google Analytics for Lead Generation: What Can & Should You Measure

Google Analytics for Lead Generation: What Can & Should You Measure

In the world of business, many subscribe to a school of thought that lives by the maxim, “If you can’t measure it, you can’t manage it.” I'm sure you have heard this statement at some point in your career. To many, this quote is just another over-used business cliché that does not have any practical application in the real world. I disagree.In this article I will explain how this quote is quite accurate as it relates your company’s website and your digital marketing strategy.

Customer Retention: 9 Stats That Will Convince You To Care [Infographic Inside]

Customer Retention: 9 Stats That Will Convince You To Care [Infographic Inside]

Getting new customers can cost as much as 500% more than retaining and satisfying current ones. For a graphic representation of these powerful facts, and more, the infographic in the article. 

How PPC Ads Work And 2 PPC Metrics You Can't Miss [Infographic]

How PPC Ads Work And 2 PPC Metrics You Can't Miss [Infographic]

Let's take another infographic on PPC (Pay Per Click) advertising. It outlines the basics of PPC and make the concepts easy to consume. Besides the basics there are two metrics you can't miss.