Holding the reigns of a Google Shopping campaign isn't quite the same as managing traditional text ads. Shopping handles advertising differently than, say, AdWords, and is turning advertisers all over the world into students again.
You can't possibly succeed by taking shots in the dark. In order to maximize ROI, your game plan needs to be mistake-free. Here’s how to avoid making three common, yet major ones.
Strategy is important for optimizing e-commerce PPC campaigns. Check out our latest coverage of the BASE methodology, which will provide you with the tools you need to devise an actionable strategy for optimizing your ROI.
Our latest piece examines 3 analytics-based approaches to improving ROI, optimizing PPC campaigns, and getting the most out of your customer data.
PPC is getting harder, more competitive, and more difficult to implement. Healthy ROI is near impossible using only PPC campaigns. How can you stay above water?
Free shipping -- there's money in it somewhere. Here's how today's e-commerce businesses can break through and start earning.
Original research about website personalization and customer privacy. 100 online clothing retail websites reviewed. Eye opening facts and real examples.
Score a touchdown with your paid search strategy for e-commerce using these 5 steps. Plus, learn a cool "baller walk" to flaunt the success you're sure to have. Real-world examples included to guide you step-by step.
In today's e-commerce PPC world it's all about understanding and adapting to the increasing mobility, depth, and complexity of the changing online purchasing behavior. In this article, you will learn not only how this behavior looks like and how it is changing, but also how effectively to adapt and extract the most value for your business.
Shopify store owners, are you ready for the holiday shopping season? This checklist will help you to prepare and win in the marketplace. Read on and don't forget to leave a comment.
How do you achieve more online success with less content? Check out the secret we learned this month at #ContentJam.
Check out the 4 writing assumptions you're making about AdWords that could be hurting your CTR here.
Searching for a way to increase leads by 20% while decreasing your CPL? Check out our surefire strategies here.
Did you miss our retargeting webinar this week? Don’t worry, you can check out the 4 takeaways here.
If you would like to download the Retargeting Matrix tool we discussed in our webinars and podcasts, enter your info below and we will send it to you immediately.
Don't run a Facebook ad campaign without first checking out these seven tips for making it as profitable as it can be.
The ultimate goal for any E-Commerce business is to be profitable. This same objective applies to Adwords and Bing Ads pay-per-click (PPC) campaigns. So, how do you ensure that you have profitable PPC campaigns? Find out 4 ways to cut wasted AdWords & Bing Ads spend by 20%.
Making wrong decisions while setting up a Pay-per-click (PPC) marketing campaign can cost you. Your ads, and even your whole account, can suffer as the result of common mistakes that are easily avoided.
That’s why we’ve put together this article, which covers the 10 most common mistakes that PPC marketers make.